The Tricycle Collective | 5 years and counting 

Founder & Creative Director | 2014...

 

The Tricycle Collective was founded by myself and 2 other ex colleagues in answer to the shifting nature of agency and client needs.

 

The Tricycle Collective is about being proudly independent in thought and action.

We’re a marketing and communication collective where strategy, creativity and impeccable execution, roll harmoniously in perfect balance. Tricycle is a vehicle that brings together some of Australia’s best independent thinkers, creators and artisans to deliver bespoke solutions to you in your business.

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The Tricycle Collective is about delivering real value.

Unencumbered by lavish offices, layers of account service or redundant retainer models, our teams are truly agile, both in structure and approach. We bring the right people, to the right job, at the right price.

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Check us out here. www.thetricyclecollective.com.au

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Precinct (formerly ABT) | 10 years 

Executive Creative Director | 2012 to 2014

Creative Strategist | 2011 to 2012

Creative Director  |  2004 to 2011

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Precinct is a Communications Agency I worked at for 10 years. While it always a team effort, I was instrumental in the growth and success of Precinct during this time. Critical to this was building and nurturing the creative team needed to service the diverse range of mediums Precinct work in such as; live experiences, integrated campaigns, digital and interactive, film and video, design, brand identity as well as environments. Precinct built a strong reputation and long term relationships with blue chip clients who respect their brand - and their people.

 

My role encompassed creative direction and strategy on pitches and projects, new business development and ensuring the standard of quality creative thinking and production that has enabled Precinct to reach it’s late 30’s. Precinct has offices in Melbourne, Sydney so my role also meant building and overseeing a staff of up to 13 creatives and network of semi independent creative teams. I also had the responsibility for helping guide the development of the company as part of the leadership team along with the CEO and the management team.

 

 

"george"  Advertising | 2 Years

Senior Creative  |  2002 to 2004

 

In January 2002 life changed, just slightly, when we fell pregnant (well yes, my wife did) and we decided to move “home” from Denmark for that part of our lives. I began work with “george” a start up Advertising Agency as Senior Creative about a month after returning to Australia. 

 

“george” was driven and owned by an inspiring strategist who hired me because of my belief that great creative can only be born from great strategy. In the two years I was there we grew from 4 to 15 people, created a whole new bank from scratch and won Emerging Agency of the Year (B&T Agency of the year awards 2003).

 

Not bad for a start up.

 

 

Kunde & Co. | Denmark | 2 Years

Senior Art Director, promoted to Creative Director, International & Healthcare | 2000 to 2002

 

Kunde & Co are the largest agency in Scandinavia and I was lucky enough to be asked to work with them again (previously in London 1998-99). My role as Senior Art Director included tasks such as; concept development, design, art direction & brand development for a range of both Danish and International clients. I was also rewarded with being named ‘Employee of the Year’ in what has just been voted ‘Agency of the Year’ in Scandinavia (Børsen - 2002).

 

I had the distinct benefit of being a native English speaker and as such was often called on to present various creative concepts to our international clients. This was a fabulous experience! I really enjoy presenting and it gave me the opportunity to hone the skills I already had, as well as being involved in projects from brief to delivery, ensuring creative quality.

 

This quickly lead to me being offered the position of Creative Director of the new International & Healthcare division as of December 2001, a role I shared with a copywriter. Between the 2 of us we were responsible for overall creative quality,
the hiring of new staff and managing a team of 11 creatives.

 

 

EDG Entertainment | 1 year

Senior Designer / General Manager Graphic Design | August 1999 to April 2000

 

EDG Entertainment created, owned and operated themed entertainment venues, each focusing on a different target market and each offering a different type of entertainment such as, AllStar Sports Cafe, The Next Blue (night club), KingPin Bowling Lounge, Bar Code (Games Bar) & Galactic Circus.

 

My role as Senior Designer and General Manager of Graphic Design Department included tasks such as; design, art direction, brand development and continuity for all of the entertainment venues and visual identity for proposed new concept venues. The Graphic Design Department was responsible for the design and production of all advertising, promotional activity and venue collateral.

 

Part of my role was also to work closely with the marketing teams and operational managers of all our concept venues to ensure all material produced was effective, on time, relevant and maintained and promoted brand identity.

 

 

Kunde & Co.  | London | 1 year

Art Director/Designer | 1998 to 1999

 

Working as an Art director on re-branding, corporate material and advertising for a range of clients. We had a small team here so my role was varied and involved design, concept development, photographic art direction, and taking jobs from concept right through to production.

 

Kunde & Co London was a new office of the largest independent Scandinavian Marketing & Advertising Agency, which opened in October 1998. Because of our age and the small size (15 people), I was also involved with setting up working systems and procedures, production management, client briefing and client presentations.

 

 

Encompass | 2 years

Creative and Managing Director (New company formed with former Employers) | 1996 to 1998

 

You name it, I did it. Creative and Managing Director of my own start up design firm. Responsible for all aspects of running this small creative design studio focussed on print material and corporate identities. Tasks include creative direction, art direction, design, production management, budgets & marketing, strategic planning. 

 

I discovered I while i was great at building and running a small business but didn’t enjoy it. So I sold the business, sold the house, gave away the dog and headed of overseas.

 

 

 

Australian Business Theatre (ABT) | 5 years

Junior Designer through to Senior Designer | 1991 to 1996

 

My first ever real job and man what a place to start. This was a brand experience agency before the term was ever coined. Here I honed my craft in design and art direction and production management of a range of mediums from print material, exhibition stands, set design, multimedia, web pages, film & video and speaker support presentations.

 

This first job also meant I got a handle on administration tasks like: estimating and controlling budgets, scheduling production in design department and part of team involved in IT management in relation to the design department and its needs.